B2B Website's model of satisfaction and benefit: A case of SME in Indonesia
by: Togar Alam Napitupulu and Rosali
Abstract: In recent years, the development of e-commerce is rapidly increasing and competition in the world of e-commerce becomes more intense. Because of this, companies invested a lot in e-commerce to secure competitive advantage for their business. This study examines a number of aspects of B2B website benefit and satisfaction if SME organizatis in Indonesia. A structural model for SME having benefit and satisfaction, as the main variable of interest of dependen variable was built. A quantitative approach was used to test hypotheses which are developed from the literature. Following a pilot study, SMEs with B2B websites is used to collect the data which then analyzed using SEM. Findings revealed the mediating relationships between organization drivers, security and their influence on SMEs' perceptions of benefits and stakeholder satisfaction and support the B2B website model impelementation.