Business Intelligence: Databases and Information Management

A Business Intelligence (BI)  solution helps in producing accurate reports by extracting data directly from the data source. With Business Intelligence solutions today eliminate the time consuming task of consolidating data manually. Since BI tools can produce recent data, it allows managers to monitor businesses in real-time. A BI solution provides real-time reports directly to managers on-demand from any location. This helps to reduce the scope of error by providing managers with accurate data to make better decisions on what is happening now and to forecast for the future. BI solutions also focus on providing data security by using existing established security infrastructures to keep data private. That’s why BI was important for running business.

Business Intelligence (BI) has as positive a impact on an organization's people as it does on performance, projects, and decisions. Business Intelligence is used to turn data into actionable information for leadership, management, organization and decision making. So how a business use or applied their BI ?

·        Analysing customer behaviours,

buying patterns and sales trends

·        Measuring, tracking and predicting

sales and financial performance

·        Budgeting and financial

planning and forecasting

·        Tracking the performance of

marketing campaigns

·        Optimising processes and

operational performance



·        Improving delivery and supply chain effectiveness

·        Web and e-commerce data analytics

·        Customer relationship management

·        Risk analysis

·        Strategic value driver analysis


Business Intelligence (BI) is meant to empower your people as much as it is the business. Companies have found that allowing employees to access and track analytical and operational data improves work efficiency and goal reaching by monitoring real-time efforts alongside the business plan. The power of BI provides our teams the opportunity to tell their data stories, working faster, smarter and embracing a more open and transparent work space. That's taking it to the next level.


oleh: Muhammad Rendy Ghifari & Gunawan Wang