Business Intelligence
The Business intelligence (BI) comprises the strategies and technologies used by enterprises for the data analysis of business information. So BI makes a lot of random data in our lives to analyze, identify and develop trends to make new business opportunities within a certain range. The main advantage in BI is to create opportunities for businesses in the technology circulating in the community, which has the effect of making decisions in facilitating the choice of opportunities.
For things that are profitable from BI, it is like reducing the cost of advertising in vain, analyzing the tendency to use the internet so that BI can process it to provide the best offer for each individual. then this strategy makes marketing maximally effective. for example, if for example individual A has a tendency to look for agate then in advertisements and feeds on the internet he becomes referencing agate.
For the current era, the system using Bi is very advanced, especially in the last 3 years. where almost all facilities on the internet have used this system. even in this case individual data makes the business arena also for sale for marketing activities by major internet companies such as Google, Facebook, and online stores.
Because starting this era the IB business strategy will become the main body in digital marketing.
by: Falwa Mahardhika & Gunawan Wang
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