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    • Pengaruh Mekanisme Gamifikasi terhadap Brand Equity melalui Brand Engagement pada Aplikasi GOCLUB (Case Study: Pengguna JABODETABEK)

    Pengaruh Mekanisme Gamifikasi terhadap Brand Equity melalui Brand Engagement pada Aplikasi GOCLUB (Case Study: Pengguna JABODETABEK)

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    BINUS UNIVERSITY
    BINUS HIGHER EDUCATION
    MMSI BINUS University
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    Anggrek Campus, Jl. Kebon Jeruk Raya No. 27, Jakarta Barat, 11530 Indonesia
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