Learning from TOKOPEDIA

Tokopedia is one of the online shopping in Indonesia that carries the marketplace business model. People as individual, small shops as well as big stores, famous brands, and the others could sell their goods. Tokopedia officially launched to the public on August 17, 2009 under the auspices of PT Tokopedia which founded by William Tanuwijaya and Leontinus Alpha Edison on February 6, 2009. Since officially launched, PT Tokopedia managed to become one of Indonesia’s Internet companies with a very rapid growth and in 2013, its revenue has reached USD 20 million.

In the first six months of launch, Tokopedia immediately captured 23 thousand more active members, with 2500 stores in it, offered 42 thousand products of good goods or services, and the total transaction that occurred through Tokopedia has reached value above 1 billion rupiah. Tokopedia was awarded as Marketeers of the Year 2014 for e-Commerce sector at Markplus Conference 2015 event held by Markplus Inc. on December 11, 2014. On May 12, 2016, Tokopedia was selected as Best Company in Consumer Industry from Indonesia Digital Economy Award 2016.

Tokopedia offers millions of products that are divided into 21 major categories, including, namely clothes, fashion & accessories, beauty, health, household, kitchen, baby care, mobile & tablets, laptop & accessories, computer & accessories, electronic, camera, photo & video, automotive, sports, office & stationery, souvenirs, gifts, toys & hobbies, food & beverage, book, software, movies, music & games.

Tokopedia’s first challenge in becoming an online market place is to build people’s confidence to shop and make buying and selling transactions in it. Because since the beginning of the trend of buying and selling websites, fraud often occurs. The inspiration of establishing Tokopedia, is the website of Amazon and Napster. The founder of Tokopedia considers Amazon and Napster an outdated idea. But thanks to the persistence and determination, the idea can be developed into a website that interesting, original and in accordance with the people of Indonesia. Before creating Tokopedia, Tokopedia owners oversee a business website that is not hers, which is shoppingaman.com.

Tokopedia owners had wanted to name Tokopedia website with kopaja.com, with the philosophy of stands for Kopaja is any store. However, this name is already registered, and has the official meaning of the Jakarta transport cooperative. Tokopedia’s philosophy is a combination of words and meanings from stores and encyclopedias. Hopefully, the online shops that are in the business website they manage can be an encyclopedia for anyone who visit the website.

Tokopedia offers features of selling goods at wholesale prices. Tokopedia has a refundable balance service. In addition, the balance in Tokopedia can also be used to shop directly in Tokopedia. Tokopedia offers Featured Shop features. The more you increase your transactions and sales in Tokopedia, your store will also have a great chance to become a Featured Shop in Tokopedia.